Our team

An Experienced Team of Professionals

The principals of Lakeview Equity Partners, LLC have a broad base of experience as chief executives, investors and operators. Prior to forming Lakeview Equity, all had worked together extensively in offering a variety of financial services, advice and investment assistance to companies throughout Wisconsin and the Midwest.


W. Kent Velde

William E. Read

Ted D. Kellner

Gordon H. Gunnlaugsson

William J. Abraham, Jr.

Managing Director

Joseph M. Cesarz

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   Lakeview Equity Partners, LLC

Lakeview Equity Partners, LLC, is a Milwaukee based private equity fund that focuses on investments in traditional, Midwest-based, middle market companies. Lakeview Equity's mission is to identify and invest in strong, well-managed companies to help them achieve continued growth and profitability and support ownership change, including ownership opportunities for managers and employees. The firm's principals have more than a century of collective experience as successful entrepreneurs, chief executive officers and investors.


757 N. Broadway Street, Suite 400
Milwaukee, WI  53202

Kent Velde, President

Joe Cesarz, Managing Director

Becky Diedrich, Controller